They moved the sign indoors before I could photograph it, but don’t worry, I got proof.

The rumours are true. It’s back.

Finally, after all this time, the Richoux Cruffin is back. You’ve been waiting a long time, I know you have. It’s been agony. We’ve all felt it. We have all felt the hollow feeling inside since the Richoux Cruffin left us.

You’ve been bereft without it. You’ve tried to satisfy yourself with other Cruffins – but all of them were inferior. Nothing was ever quite like a Richoux Cruffin. And on the rare occasions you managed to get some other Richoux products, none of them ever had that quintessential Cruffinniness.

You might wonder where the Richoux Cruffin went. Where did it go, and why did it have to leave us for so long? But that’s private. The Richoux Cruffin does not answer to you. It departs on a whim and it comes back when it’s ready. The only thing to do is be grateful that it has finally returned.

You have been dreaming of this moment for such a long time. So, go. Go now and get yourself the Richoux Cruffin. It’s back, and now you and the Richoux Cruffin can be together forever.