Let’s say you own a company. Let’s say you’re involved in JCBs and tipper trucks, shifting muck around. Let’s say you get yourself a nice white van for moving kit about and you get your company’s name written on the back, and maybe a nice photo of some JCBs and tipper trucks in action so everyone can tell what line of work you’re in.
For now we will overlook the fact that you name your company something daft like ”Kellands” when, if sense prevailed, you would clearly have called it something like ”John’s Diggers”.
You have space on the van for a slogan. Something positive and dynamic that tells everyone what your company is about and how great you are.
What slogan will you choose? Think carefully.