The other day I was driving home from my nightshift and found myself sitting in traffic waiting for the lights to change. In my rear view mirror was a tipper truck from a company called Space Rubbish who do commercial rubbish clearance. Their logo caught my eye. It looks like this.
Obviously the Comic Sans lettering is eye-catching enough as it is, but the colourful logo on the left is what I found myself staring at. I knew that from somewhere. I’m pretty sure it was clipart that I’d used to make my own logos back when I first got a PC. I think – but after extensive internet searching and AI asking, I still can’t be entirely sure – that it came with Microsoft Publisher ’97. It looked a bit like this. (I had to draw it myself because I can’t find the original.)
I was just smiling to myself at the idea that this company had made their own logo in Publisher 97 using clipart and Comic Sans, and that they were still using it now, with versions of it plastered over all their lorries nearly 30 years later, when the traffic going the other way came to a stop and just to my right was a van owned by a company called Pride Installations Limited. Apparently they do electrical work and refurbish houses for landlords, that kind of thing. Anyway, the logo on the side of their van looked like this.
I don’t know if the drivers of the two vans saw each others’ logos, but I hope they did. Now I wonder how many more companies are using the same 1990s clipart as their corporate logo. I hope there’s loads of them.
