Avatar Now, more than ever

These are strange times, I know, and presumably the creative people who come up with ideas for adverts are a bit stuck for inspiration. (Not that they were brilliant at it before.) That might be why they’ve all come up with the same four words to use in their adverts.

Now, more than ever, companies are telling us that now, more than ever, is the time to buy their stuff, whatever it is. Once you notice it you can’t ignore it any more. It’s everywhere.

Here are just some of the now-more-than-everers:

  • Tesco, who tell us that now, more than ever, every little helps.
  • Nespresso, because now, more than ever, their coffee machine pods are technically recyclable (but not in your council recycling).
  • Barclays, where now, more than ever, their “digital eagles” will show you how to use the Internet.
  • Every single charity with a fundraising campaign right now.
  • Country Walking Magazine, who are running very strange adverts to tell us that now, more than ever, is the time to buy a magazine about something that has literally been illegal for the last two months.

There is no solution to this ongoing crisis. The only coping mechanism I’ve found so far is to repeat the words “now, more than ever” back at the TV whenever one of these adverts comes on.

That doesn’t help, obviously. It’s just something to do. But maybe that’s enough – because now, more than ever, we need a way to cope with this unimaginative catchphrase.

One comment on “Now, more than ever”

  • This reminds me of the time Ian Brown of the Stone Roses was on the front of NME shouting, “Kids should be angry, especially now!” whereby the NME, in their infinite wisdom had included the tag line ‘Ian Brown and why we need him more than ever’.

    I didn’t read the article; his picture and that hype bullshit on the front was enough to make me throw up in my mouth.

Leave a Reply

Your email address will not be published. Required fields are marked *

Optionally upload an image to accompany your comment (JPG only)