We’ve talked before about how companies should always be named after the person who owns them and the thing they do. We’ve also talked about companies with terrible names who break this simple rule.
A leaflet dropped through my letterbox this week – a grubby, crumpled leaflet, certainly, but one I immediately trust because it comes from a company with an excellent and clear name. Ladies and gentlemen, I give you: Ron’s Collectables.
Ron has it all: a professional leaflet that addresses you as “Sir of Madam”; a big list of tat that is seemingly in high demand at the moment; and a suggestion that if you’re not entirely satisfied that this is a legitimate operation then you should hand the leaflet in to The Local Police.
I was, naturally, extremely keen to do business with Ron, and have sold him my house for £150 cash.