Shock news today as an area in the North East of England has been crowned the World Health Organisation’s top place for mental health.

Benwell, an area in the West end of Newcastle-upon-Tyne, has been given the accolade by the WHO after it was voted the best place to improve your sense of well-being, but it wasn’t an easy ride and did involve a drastic last minute name change.

“First impressions are everything and Benwell has been giving out the wrong kind for years now,” says local councillor Felicity Dropping. “We decided that it was time for a change and so some of the local school children suggested changing the name. All it took was erasing one letter. It certainly saved a lot of money when updating all the nearby signs.”

Benwell, now christened Be Well, has had a flurry of tourists visiting the area since the name change.

“It’s amazing how drastically everything has changed. We weren’t even trying for any kind of award. We used to be known for our crime statistics and now we’re known for our easy going nature and herbal teas.”

The place has seen a 700% rise in tourism since the name change, an unprecedented amount all things considered. This has mostly been Europeans, with a huge collection of Danish shoe makers flooding the town. The Local Authority are also looking to invest in the area to capitalise on this good will.

“We’re hoping Starbucks are going to build one of their drive through coffee shops, that will really add a touch of class,” Felicity continued, “we’ve also seen interest from McDonalds, McVitties and Donald’s dodecahedrons. Its such an exciting time for everyone involved.”

Only time will tell if Be Well will stay well.