The push for mash has reached a new level of excitement today as Aston Villa football club announced that mash would be their new sponsor for the 2023/24 season.
Current sponsor BK8 were left “baffled” at the prospect of being dropped for a popular potato-based food product. It seems as though despite their initial talks to continue for the next three years, Aston Villa manager Unai Emery decided to opt for the underdog after revealing he has a fondness for mash in a recent interview earlier this year.
In the January 2023 edition of GQ magazine, Mr Emery said, “I love it, I love the taste and the texture, the different ways you can season and flavour it, the way it looks on your plate after a hard day’s training, the fact that you can shape it into anything you want. It is such a versatile thing that I insist on mash at least three or four times a week and my wife knows that if I have had a difficult day then mash is the one thing that will bring a smile to my face.”
The British Mash Council (BMC) had this to say about the recent development.
“I am not surprised in the slightest,” said head council member Kevin Hill, “mash has always been popular but it’s time to step it up to the next level. Knowing that every week the good word of mash will be seen on millions of TV sets, seen my millions of eyes, brings joy to all of our hearts. Mr Emery has also expressed an interest in serving mash at the home games and who are we to argue with someone with great taste?”
When asked about the rumours of changing the team’s name to Mashton Villa, both Unai Emery and the British Mash Council responded with a firm, “no comment.” Only time will tell if further changes are afoot for this historic moment in football and mash history.