Author: Chris5156

Avatar I’m better at someone else’s job than they are

I don’t say things like that lightly. I don’t walk around, smugly declaring myself better at other people’s jobs. Most of the time I trust that if someone has a job they got it because they can do it.

But I make an exception for the people who write adverts for the tube. Most adverts on the tube are in the form of a jokey tube map. In the winter, every other advert is for cold medicine or cough syrup or something similar, and every single one for years and years has been in the form of a tube map-style line diagram with stops labelled “sniffly nose”, “tickly cough” and “aches and pains”. There’s no imagination. If you’re advertising on the tube apparently the only advert any advertising executive can come up with is a tube map.

All these adverts are crap, but I have now definitively found the worst one. It’s for one of those new companies whose whole existence is to make one kind of mattress that they claim is the best mattress in the world and which they only sell online. I don’t know how this is suddenly such an exciting business model but there’s a lot of them doing it. Anyway, here’s their crap, predictable tube advert.

Oh, look! It’s a fake tube line diagram. This one has tube station names on it, altered to make puns on words to do with sleep. I can live with that – in the same way I live with all the other crap adverts like this one, living with it while silently hating and resenting everything about it. What I can’t live with is how bad the puns are.

“Snoredon” is the worst. That’s the one that got me worked up. I’ve lived in London for 11 years, lived in all parts of it, done the Tube Challenge where you go to every station in a single day, and it still took me several minutes to figure out what that was a reference to.

Eventually I got it when I said it out loud. Morden, the southern terminus of the Northern Line. Morden, which ends “en”, not “on”. Morden, which is at the furthest extremity of the one line that goes a significant distance into South London, used in an advert on a transport network that exists almost entirely in North London and will be seen almost exclusively by people who will not be familiar with Morden at all. If you want a pun on “snore” using a tube station name, go for “Moorgate”. A tube station in Central London on four different lines that far more people will have heard of. A tube station with a distinctive ending that makes it easier to guess what the pun’s about. “Snoregate”. There you go, Casper. I did a better job than your advertising copywriters and I did it in about a minute.

I don’t mind that I can come up with a better crap joke than they can. What irritates me is that someone pitched that advert idea – the one that’s been used a thousand times before and which can be seen in multiple adverts for all sorts of products in every tube carriage already – they pitched it like it was their own brilliant original idea, and they got told it was a good idea, and they got paid for it. And then someone sat down and came up with four of the most half-baked, half-arsed puns on tube station names – so bad that at least one of them is obscure to the point of not working at all when a moment’s thought is all it takes to find a better one – and they put their pen down because they thought they were good enough. And then someone else agreed, and they paid money for it. People got paid for being this bad at their job.

That’s why it bothers me. Because I know I could do bedder. I just need snore of a chance.

Avatar The price of Ian’s face

What is Ian’s face worth to you? I wonder if you can even put a figure on it.

I can. Today I learned the exact monetary value of Ian’s face when I went to my local sorting office to collect a mysterious item. It turned out it was a letter sent by Ian’s attorney at law, Nicholas Wolfwood, explaining that he was not going to remove his face and send it to me. He hoped that three signed photocopies of Ian’s face, enclosed with the letter, would do instead.

Unfortunately, Ian’s attorney at law, Nicholas Wolfwood, is a cheapskate who had cut a stamp off another envelope and sellotaped it onto this one so that he didn’t have to actually pay for the postage. The Royal Mail is wise to these tricks, which is why they didn’t push it through my letterbox, and instead they put a yellow sticker on it that said NO POSTAGE PAID and I found a grey card telling me to go get it. When I presented myself at the sorting office, I had to pay £2 – that’s two London pounds – to get hold of it.

Whether or not you think I got value for money out of my two hard earned pounds is a matter of opinion. Whether you think Mr. Wolfwood should have coughed up at least 55p for a second class stamp rather than have me pay nearly four times that for the privilege of receiving his letter is up to you. But one thing is for sure. I now know with some certainty that the value of Ian’s face is about 66p, because I got three of them for two quid.

Avatar Ruislip Man

I think I’m on to something big here, but I want to know if you think it’s marketable *finger window*.

I moved to Ruislip back in August and immediately noticed that this large and important suburb was entirely missing its own superhero. I have decided it is my civic duty to fill this clear gap. I am, therefore, going to transform myself into… Ruislip Man.

Here’s my first publicity photo. I think you’ll agree it’s pretty heroic.

Hopefully, once I’ve saved a few old ladies trying to cross the street and rescued a few cats from trees, Ruislip Man will be a household name, paving the way for a lucrative range of spin-off toys, stationery and action figures.

Incidentally, I’m now recruiting for a sidekick. Let me know if you’d like to apply and what your suitably suburban superhero name would be.

Avatar How to name a company

You will probably remember that, some years ago now, Ian and myself decided that the best way to name a company was to use the name of the person followed by the thing their company did. That way, everyone knew where they stood and there could be no uncertainty. “Peter’s Window Cleaning” is a good company name. “Lucy’s Cafe” is another.

You can see the problem of badly named companies everywhere. “Boots”, for example, is a bad company name because it’s actually a chemist and doesn’t sell any kind of footwear. Having been founded by a man called John Boot, its name should obviously be “John’s Medicines”.

I bring this up because I would like to share with you the worst company name in the world. It’s a hair salon I pass every day on the way to the station. It’s called “www.comb”.

I find it hard to understand how anyone thought this was a good idea. “www.comb” sounds stupid when you try to say it out loud. It’s not actually the web address for the company (that’s www.comb.org.uk, itself pretty misguided because “.org.uk” is meant for non-profit organisations, but whatever). The name is, however, specifically designed to look like a web address, so for some reason the company has deliberately been given a name that is formatted as a web address but which isn’t the web address of the company. The only way you can use the company’s services is by physically going into a shop, and there is no sense in which this is an online company, so having the abbreviation for “world wide web” in its name is meaningless. And of course if you go into a hair salon, you would hope that using a comb is not the pinnacle of their skills. You’d hope they’re good at scissors, and hairdryers, and styling tongs, and that sort of thing. Being good at combs shouldn’t be their big sell.

Let’s be clear: the name of this business should probably be “Helen and Lisa’s Hair Salon”. Choosing a different name would be sub-optimal but acceptable. Choosing the name “www.comb”, though,  is madness and must be stopped.

Avatar New: the Keep Kev Ill campaign

Since Kev came down with a mystery illness – possibly conjunctivitis, possibly eye flu, possibly his brain leaking out of his face, we don’t know – he has been present here on The Beans much more regularly than usual. That’s had the unusual effect of making the “comments” section of recent blog posts, normally reserved for a conversation between me and Ian, to have a third voice.

I for one have enjoyed his increased presence, and having the number of comments he normally posts in a year or so all appear within one week has been a welcome change.

The question now is: how do we lock in these benefits, so that this magnificent period doesn’t come to a terrible and disappointing end when he goes back to work?

My solution is the Keep Kev Ill campaign. The aim of this campaign is simple: to supply Kev with an ongoing supply of debilitating but not life-threatening illnesses so that he remains at home, off sick from work, where he can continue contributing to the Beans. Who knows, after a couple of months he might even write a blog post.

I have started this important initiative by getting some people at work who have a cold to cough into an envelope, which I have posted to his home address. Please join me in sending more low-level biohazardous material to Micklefield, for the benefit of everyone who visits The Beans. Thank you.

Avatar Parents, parents, aunt

We’re about to hear from Morrissey, which is a rare and special treat. But first we need an explanation.

Back in December, I posted Christmas mop-up, a list of things I had received. Ian asked who had got me the three things that were not for my new car. I replied that two were from parents and one from an aunt. Ian said I sounded like Essex Highway era Morrissey and asked if I could provide a sample of Morrissey’s voice saying those words.

Which brings us to where we are today, and the soft, crooning tones of the former Smiths frontman informing us where three of my Christmas presents came from.

Avatar Four Word Reviews: Doing it My Way

It’s been a long time since we last dipped our toes into the chilly water of Four Word Reviews – seven months, in fact. That’s largely because the mysterious supply of terrible CDs has been slowing down lately. Still, there’s one here now, and that is an album that’s ten years old this month: Doing it My Way by the 2006 X Factor runner-up Ray Quinn.

There’s not much to say about this album – as we will see – for the simple reason that it’s an album of swing cover versions. It contains exactly the songs you would expect and they’ve all been recorded and performed in exactly the same way as all the hundreds of other albums like this that have been churned out over the years. Everyone from Robbie Williams to Jason Manford has had a pop at it, and they all basically sound like this.

In this specific case, Ray Quinn was all of 19 years old when he came second (second!) in the X Factor, and he was whisked away to Los Angeles to record this album at Capitol Records Tower, in the very studio where Frank Sinatra belted out some of these songs in a more genuine way many years before. I read that on Wikipedia and it might be the single most depressing thing about the whole album. Wait, no, this is: it was a gold-selling album in 2007 and Ray Quinn became the first artist to score a number 1 album without ever releasing a single.

Track Title Word 1 Word 2 Word 3 Word 4
1 Ain’t That a Kick in the Head Literally no opinions here
2 Fly Me to the Moon Weirdly flutey and arhythmic
3 My Way Limper than Frank’s Way
4 That’s Life Violently offensive Hammond organ
5 Mack the Knife Robbie sang it better
6 Smile Tuned this one out
7 The Way You Look Tonight Urgh. Creepy crooning crescendo
8 Summer Wind Generic swing sung generically
9 What a Wonderful World Is this even “swing”?
10 Mr. Bojangles OK song made tedious
11 New York, New York No York No York

It’s quite hard to have an opinion about this album because it’s all songs you’ve heard a hundred times before sung in exactly the way you’ve heard them sung a hundred times before. It offers nothing new. You have to listen pretty hard to work out it’s this generic singing guy and not one of the thousands of other blokes with halfway decent voices who have chosen to tread this heavily congested road. It lacks any sincerity. A 19 year old can’t really sing “My Way” and hope to make you think they mean it, not that this particular 19 year old sounds much like he’s trying. Some of the more upbeat and jazzy numbers have been made quieter and less jazzy for some reason. It’s a big, brass-heavy sigh of a record.

In summary, my favourite thing about this album was that I could sometimes forget it was this X Factor guy singing it and let it wash over me like it was literally any other album of identical-sounding swing covers. My least favourite thing was “New York, New York” being turned into a sort of stodgy, plodding recital. Even I give that song more welly if I sing along to it.