Category: Marketable

Avatar Badvert

I don’t know if you’re familiar with Toffifee. It’s a sort of over-packaged nutty caramel confection that a distant relative might buy a grandparent for Christmas, or that might be the only product you recognise if you visit a German supermarket.

In a move common to all European confectionary when it’s advertised in the UK, Toffifee released a new TV advert a couple of months ago that has somehow made it on to the airwaves without anyone involved realising that it looks at least 30 years out of date. Presumably nobody involved in the entire campaign had any sense of irony.

This post isn’t really about anything other than my need to share with you just how naff the whole thing is.

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Avatar ‘Snakes and Lads’

You know what’s wrong with board games these days? They’re not tough enough. Whilst they are entertaining and enjoyable, informative and fun, maddening and frustrating at times there is nothing about them that gives the impression of tough.

Courtesy of my toxic masculinity, I have come with a new take on an existing idea that will blow all you soft willows out of the water and into the gutters. It will remove your eyes and replace them with hot coals of pain.

‘Snakes and Lads’ follows the same basic formula as its predecessor, ‘Snakes and Ladders’; you have a board with one hundred squares and the object is to get from the bottom to the top first.

You play as Tony, a right hard lad who whilst out drinking with his mates decides that they should place a little wager on who can get to the kebab shop first. His best mate, Tony, who has been sh*t-faced since 7pm is of course well up for this. His cousin, Tony, never says no to a bet and the same goes for Tony, Tony and his dad, Tony (I should mention that you don’t necessarily need six players in total but it does help).

So, as one of the Tonys, you wander through the streets trying to get to the kebab shop. If you land on a snake, you strangle it like the piece of savage meat you are. This however does mean that the time you spend boshing that sod into the next week causes you to fall behind and you go back down to the corresponding square below. If you land on a lad, you go right in for a fight with that sucker. You roll the dice and if you get an even number, you smash ‘im down. If you happen to roll an odd number he gets in a cheeky punch and you stay where you are.

The first to reach ‘The Quilted Slosh’ gets to call all the other players whoopsies and collects a tenner from each of them.

Extra points for those who sit on a steak whilst playing and eat a whole bag of sugar all at the same time.

I have never been more convinced of my genius until this idea.

Avatar Podcast names

Years ago, when Kev and Ian started the podcast, they tried to come up with a name for it. That was, I think, what the whole first episode was about, though they only succeeded in naming the episode “Your Mum Loves a Sexy Pony”, and since then the podcast itself has always just gone by the decidedly provisional name “Episodes”.

I decided, therefore, to take it upon myself to fix this, and have consulted the internet for advice.

The website Business Name Generator has a helpful tool where you can type in some words to do with your podcast and it suggests great podcast names you could use. Here are some of the ideas it came up with.

  • Beans Millennium
  • Beans Battleborn (what?)
  • Beansgenix
  • Beans Pros Only
  • Beansque

That website is self-evidently awful, so I looked elsewhere. Another website, called CopyWritingCourse, has a different generator that asks what your podcast is about and then what your name is. I told it our name is Beans and the podcast is about Pouring. Here are some much better ideas.

  • Horsing Around with Beans
  • The Beans Taco
  • True Pouring Stories
  • Real Time With Beans
  • A Breath of Fresh Pouring
  • Generation Beans
  • The Pouring Dream
  • The Beans Perspective

That website is better, but still leaves something to be desired. Finally, in desperation, I turned to WorthStart, who have just posted a list of several hundred podcast name ideas. I scrolled past “Girl Podcast Names” and “Football Podcast Names” to see what they suggested for funny podcasts. Here’s the pick of their suggestions.

  • True Story Bro
  • Young Billionaire
  • Berry Blue Beauty
  • D’Artagnan
  • Defiant Princess
  • Deluxe Dream

All of this is a long way around to tell you that, having investigated all the available options, “Episodes” appears to be the least terrible name for our podcast. So, unless you particularly like the name “Deluxe Dream”, that’s settled. Thank you.

Avatar The Pouring Beans intellectual property portfolio

It occurred to me the other day, when Kev trademarked the name “Metal Horse™”, that we’ve trademarked quite a few terms over the years, and the terms that make up our intellectual property must now be quite substantial.

I have, therefore, conducted several exhausting days* of research to discover just how wide-ranging our various trademarks are, and I can present the results to you now for the first time. So here are all of the Pouring Beans trademarked terms, every last one, in chronological order.

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Avatar Now, more than ever

These are strange times, I know, and presumably the creative people who come up with ideas for adverts are a bit stuck for inspiration. (Not that they were brilliant at it before.) That might be why they’ve all come up with the same four words to use in their adverts.

Now, more than ever, companies are telling us that now, more than ever, is the time to buy their stuff, whatever it is. Once you notice it you can’t ignore it any more. It’s everywhere.

Here are just some of the now-more-than-everers:

  • Tesco, who tell us that now, more than ever, every little helps.
  • Nespresso, because now, more than ever, their coffee machine pods are technically recyclable (but not in your council recycling).
  • Barclays, where now, more than ever, their “digital eagles” will show you how to use the Internet.
  • Every single charity with a fundraising campaign right now.
  • Country Walking Magazine, who are running very strange adverts to tell us that now, more than ever, is the time to buy a magazine about something that has literally been illegal for the last two months.

There is no solution to this ongoing crisis. The only coping mechanism I’ve found so far is to repeat the words “now, more than ever” back at the TV whenever one of these adverts comes on.

That doesn’t help, obviously. It’s just something to do. But maybe that’s enough – because now, more than ever, we need a way to cope with this unimaginative catchphrase.