What is this? I don’t know what this is. I don’t know how this can possibly work.
Category: Business
A well-named business
We’ve talked before about how companies should always be named after the person who owns them and the thing they do. We’ve also talked about companies with terrible names who break this simple rule.
A leaflet dropped through my letterbox this week – a grubby, crumpled leaflet, certainly, but one I immediately trust because it comes from a company with an excellent and clear name. Ladies and gentlemen, I give you: Ron’s Collectables.


Ron has it all: a professional leaflet that addresses you as “Sir of Madam”; a big list of tat that is seemingly in high demand at the moment; and a suggestion that if you’re not entirely satisfied that this is a legitimate operation then you should hand the leaflet in to The Local Police.
I was, naturally, extremely keen to do business with Ron, and have sold him my house for £150 cash.
Personalised shopping recommendation
The internet is too clever. If you go over here to a website or something, and do a bit of searching around, you’ll suddenly find that other shopping sites and social media are offering you adverts for the thing you searched for. How do they know? How are they so effectively tracking me around the place? It’s crazy.
Sometimes the suggestions that come scrolling past your face are so uncannily pinpoint accurate that it’s scary. Other times you feel like maybe the algorithm didn’t have enough to go on and it’s making a wild stab in the dark.
Recently on Instagram (follow me if you like, I never post anything) I’ve been seeing the same advert coming up again and again, posted there by some robot working for Amazon who clearly doesn’t have a very firm grasp on what I want to buy. Its headline suggestion is this all-plastic portable bath with a lid. You can apparently poke your head out to look at something on a laptop, presumably while out and about. Perhaps it’s for people who have sudden irresistible urges to take an immediate bath while, I don’t know, in the car park at Sainsbury’s or half way up a hill in the Peak District.

If you then scroll right, the rest of the suggestions are a real mixed bag. There’s a green leather Chesterfield-style chair and a frog-shaped plantpot. However, there’s also a bed covered in Lego studs that you can build Lego models on, and it even has a display area for minifigures in the headboard. Now that’s something I really do want.



Reacquaintance
It’s not too long before the bi-annual Pouring Beans shareholders meeting takes place in Bordon, France. Minutes will be taken, quiches will be shared, and pyjama trousers will be stretched. A fun time will be had by all.
In order to save some time with the introductions I thought it would be beneficial to include some information here so that we can forego the usual icebreakers (I always hated that one where you throw the ball and whoever catches it has to tell the group a personal secret and then do fifty laps of the courtyard) and move straight to the complimentary lunch:

My name is Ian von Drudle-McIver. I was one of the founding members, so I have been with the company for over fifteen years. I co-chaired the committee that reviewed the recommendation to revise the colour of the book that the regulation’s in (we kept it grey).
My day-to-day duties include staring wistfully out of the windows so that photographers can capture my likeness and putting it in leaflets and posters with inspiring messages for the other members of staff, finding anything made of cake and eating it and occasionally holding a cup of coffee and joining other people’s conversations to add the often useful and ultimately timeless response, “I know, right?”
When I am not slaving at the office and in board meetings, I enjoy riding manatees, laughing at belt buckles and pushing tinfoil through random post boxes.
In the next five years, I hope to introduce several changes to make work at the company much more enjoyable. It’s very enjoyable as it is, so what could I possibly want to change? Firstly, I would want every one soap dispenser out of four to dispense chocolate raisins instead of soap. Secondly, it would be hugely beneficial for productivity to have the song ‘We Close our Eyes’ by Go West play all day every day in every part of the office, so much so that you couldn’t escape it anywhere (including the basement). Lastly, every Friday would be ‘bird day’ where staff members can bring their own birds to the office so they can share in the fun. I do have other suggestions, but I wouldn’t want all my secrets disclosed here; I’ve got to keep some jewels to myself.
See you all at the buffet.
‘Iansurance’
Modern life sucks. We all know this and it’s reached the point now where there’s no point saying it because everyone knows it. We all need a little humour in our lives to raise the spirits and keep the home fires burning. Given the recent decline in the state of the country, doctors are prescribing laughter more and more for curing most common ailments. I rubbed a chuckle on a bruise the other day and felt much better.
I have been toying around with ideas for sitcoms for years now. Chris and I even challenged each other to write pilots for sitcoms in unlikely places (remember that?) way way way back in the day. Now that I have taken the leap into a brand new place of employment it’s only right to use my skills to aid the rest of the human race. I need to show the world that even though things are pretty pants right now you can forget all your troubles for around 24/25 minutes each week with my sitcom, ‘Iansurance’.
The main character is some berk called Ian. He works as a service agent at the Clifford Makin Insurance company. He’s on the phone most days and, boy, does he get into some hysterical comical scrapes. The thing is that Ian daydreams so the time between phone calls his mind drifts into bizarre places: sometimes he’s a horse flying through the sky, sometimes he’s a clown handing out leaflets to cats about making sure they have a mouse pension for when they retire and sometimes he imagines that every time he speaks rainbows shoot out of his mouth and they explode into chocolate muffins when they collide with solid objects.
His boss, Gloria Cookiesnatcher, doesn’t know about Ian’s daydreaming and continually praises him as the best on his team even though he’s the most lackadaisical of the bunch. The times when he suddenly wakes up to take a call saying, “Eugh, I didn’t know peach trees were flammable!” are laughed off as part of his quirky personality. Tsk tsk, there goes Ian again, he’s such a zany character.
As a strange twist, the love interest is the coffee machine. Ian loves coffee a lot. It’s what powers him, gets him through the day, fuels his imagination. The machine in the corner of the kitchen area doesn’t have a name but he refers to her as Susan with two e’s i.e., Sueesan. He doesn’t remember why he started calling her that nor why he assigned gender to an inanimate object. Ian professes his love to Susan each and every morning for handing him the wake-up juice. She responds by handing him said wake-up juice.
We’ll fill the rest of the roster with some wacky office types, a snidely cleaner, a religious man, two cats that we can hear the thoughts of and, I don’t know, a wise old woman who lives in a cupboard.
I am in the process of writing the first few scripts and expect a lot of attention when I’m done. Best jump on the golden gravy train trip now, guys.
More London convenience
After meeting a terrific vending machine earlier this year, I was delighted to find another incredibly convenient retail experience in London’s bustling West End.

It has everything for the world of today: a cash machine, tobacco, something to do with medicine or adding numbers together, mobile phones, vaping supplies, and Internet Explorer.
Naturally, I went straight in, withdrew some cash, and spent it on an ounce of snuff, some medicine and/or maths, having a SIM card unlocked, a pint of blueberry sherbet vape juice, and a crap browser from 20 years ago. If you need me to pick up any of that for you, just shout.
Superhero sale
Good afternoon, sir. You must be here for our big sale. Yes, it’s been running for the last month or so and it has been very successful especially considering the downward turn in brick and mortar shop sales. I’ve barely had a moment’s rest these last few weeks, the staff have been rushed off their feet.
I feel as though I must admit that the majority of the shall we say more desirable super powers have already sold out. If you were hoping for the top tier stuff then you should have come on Black Friday. I still think we have a plethora of decent enough skills that you can wow your family, friends and work colleagues with should the case may be. Let me check out the back and I’ll be back in a moment.
Jeremy has picked out the three best of what is left for you, sir. There’s something for everyone. Let me see…
Flaming Onion Man
Feel the rage of a thousand suns. Feel the heat of a million barbecues. With this power you can generate onions from your hands, set them on fire and throw them at least six feet into the distance. Villains with quiver in fear at the sheer ferocity of the burning vegetables you can produce. They won’t know what hit them. They literally won’t know what hit them, you’ll throw them so fast. You’ll be pitching flaming onions as though they’re going out of fashion because, I don’t know about you, but I’ve never known a flaming onion to not be the hottest topic on the menu.
Here’s a Pen Man
Isn’t it annoying when you’re trying to look for something to write with and there’s nothing within reach? Here’s a Pen Man has two pockets in his trousers that will produce an infinite amount of pens. They’ll never run out. They will also never bleed from the temperature being too warm and will work upside-down in water in space for up to 500 feet. You will be everyone’s best friend in the bank, post office or whatever other environment has an obtuse lust for the use of pens.
Smell Time Man
What’s that smell? Can you smell it? No, right now you can’t because you don’t have the newest thing in town; the ability to smell time. Haven’t you always wondered what the past smelt of? Now you don’t need to wonder because for every photo and ye olde time show reel of people from the “before you” times you will be able to take in the smells of that era. Even better, you can smell time before it’s happened. You’ll always know when tomorrow is coming and when the day is coming to an end. The alluring scent of a new hour. It will all be at your fingertips or nostrils or something like that.
Batloholic
Dear Batman,
Hello, Mr Batman sir. I have heard a lot about you since I was a child. You’re the world’s greatest detective. You have lots and lots of gadgets. You’re in perfect physical shape and can do anything you set your mind to. You can beat any villain that turns up in Gotham City. When was the last time you ate?
Your exploits have been turned into comics, television series’ and big film adaptations. There’s not a piece of merchandise in the world that doesn’t have your face on it. I bet in some countries there are even Batman rubber gloves and Batman condoms with some funny tagline: ‘The caped crus-lay-der’ or ‘for when you want to inspect her dynamic duo’. I’m not in marketing so I’m not very good at this. Yeah, they’re probably unlicensed and hidden away in the corner of Brazil or something. I doubt I’ll ever come across them.

What I will say is that I have never seen you on the booze. You may have at some point, I mean who doesn’t like a drink every now and then? You don’t have time to get wasted at your local, the Penguin has escaped and, I don’t know, unleashed an army of penguin explosives at an orphanage.
I can only presume that this was done without your say so and that you had no involvement whatsoever. I expect you will need to pass this to your lawyers (or bat lawyers, because everything is bat-related) to start the lawsuit. You don’t normally associated superheroes with hipflasks so lord knows what the company that made them was thinking. “Dads are heroes, dads like snifters of whisky when nobody is looking, let’s combine the two shall we?”.
Anyway, keep up the good work. I’ll drop by if I’m ever in the area.
All the best
Unspecified fan
